Arket- H&M’s New Concept Store
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by Farah Al-Hoyidy Arket- the new concept store from the H&M group has launched and people are loving it. Considered to be the modern-day market place of the 21st century, and a whole new shopping experience. It all comes down … Read More

Contemporary Inspirations for every #bossmama
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by Tsitaliya Mircheva We continue the conversation with Dessy Dimova, an author and writer for the Bulgarian online magazine The Girls From the City, because it seems there is a lot to learn from her. But also because she is … Read More

Wonder Women
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A few months ago we did a photoshoot with Andaleeb Lilley where we wanted to capture the magical charm and the soft feminine power of 4 amazing mothers and women entrepreneurs. We wanted to show you their determination and zest … Read More

A love letter to my self-important Self
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by Tsitaliya Mircheva FAMILY CARE INCLUDES SELFCARE …easier said than done. Let me elaborate. There is an old Bulgarian movie called: “Going to the seaside with the kids” It kind of says it all and yet it didn’t make me … Read More

Periods – finally what women think of menstruation (unedited)
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By Anna Streule I am not going to lie. I did not want to write this piece. Or I was certainly hesitant. This piece is about periods, and for those who know me anything “female related”; menstruation, pregnancy, child birth… … Read More

Mode Suisse Edition 11
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by Tsitaliya Mircheva For 6 years now MODE SUISSE has been fostering and promoting Swiss Design Talent in a distinctively understated way. They mix both raw individualism with fashion norm-core, and anti-fashion sentiment with intellectual outspoken fashion. This week Edition … Read More

S.U.P.P.O.R.T
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By Becky Clifford Photography Elizabeth D’Alessandro One thing that I think helps in this magnificent union of “mum” and “entrepreneur” thing is the process of creating a positive support system around you. You don’t even have to be both. We … Read More

How to Build an Iconic Brand Personality
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By Tsitaliya Mircheva Imagine a world without competition. A world where it felt less like a game of “whack a mole” and more a collective team of individuals focused on healthy growth, self-care, self-love, and a want to thrive and feed … Read More

Follow these Beauty Rituals in Fall
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What women want in Fall, beside new embellished sweaters and suede ankle boots, women like to declutter and re-establish a new beauty routine to boost their self-esteem in the new season. We explored into those beauty ideas on how to keep a … Read More

Follow your dreams – a cliché or madness?
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by Anna Streule We recently were discussing at Mums in Heels what exactly Iconic Living means. I remember suggesting that following your dreams surely is part of the iconic living. Tsitaliya then huffed and said “but isn’t living your dream … Read More

Powerful women, Iconic moms
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Anna on Iconic Women: At Mums in Heels, we love our female icons. Actually, we adore them! Our icons are part of our zeitgeist village of grown-up girls where we re-write the rules of motherhood, self-love, and luxury style. Our … Read More

Are Superfoods a Supermyth
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by Tsitaliya Mircheva There’s no official scientific definition of what a superfood is, but it’s generally accepted that superfoods contain high levels of antioxidants, vitamins and minerals, providing us with lots of energy, protecting our bodies from cell damage and … Read More

What your gut has to do with your appearance
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By Audrey Sourroubille A Certified Women’s Health and Nutrition Coach Endometriosis and Fertility expert at Lotus Power Health Have you ever wished for better skin? You try a mountain of products that are said to reinvigorate your pores, clear away … Read More

Colour Philosophy
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By Tsitaliya Mircheva Interview with one of the founders of What to Wear Photography Ruth Hoffmann There’re many examples in fashion history of designer couples working together for their own successful brand, born from the mutual desire of two best … Read More

Frag Frau Freitag (The Agony Aunt)
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There is no chance to miss that alabaster skin, accentuated with luscious red lips and red locks in the crowd of pretty women. Kafi Freitag fascinates with her unusual girlish vibrant charm and tangible self-containment. She is definitely not cold … Read More

What is she wearing?
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The Powderpuff girls are finally back thanks to Moschino’s smart collaboration with the Cartoon Network. This season we feel super-powerful and fun wearing the beloved ’90s superhero squad – Bubbles, Buttercup and Blossom. Whaaaaat? You haven’t seen the perfect little girls … Read More

Conversations on the kitchen floor with Daniela
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My friend says “I’ve gained weight” as if she is warning me “Don’t say anything”. We are just arriving and haven’t taken our coats yet. I have my camera and my little son with me. “But I am so happy … Read More