The real people behind one of the most prominent Swiss Fashion Houses
Behind every great Fashion House stand generations of people with big dreams, deep passion and hard work and devotion. Today we meet two of them: Beautiful clothes, check. Beautiful interiors, check. Beautiful people, check. We must be at the newly opened Maison Gassmann! Maison Gassman, or Gassman [...]
What do you get when you pair a tuxedo with stilettos?
by Becky Clifford As a child, the only tuxedos I saw were on my Ken doll or my dad when he got dressed up and my mom would joke about having to get his “tails” dry cleaned after he wore them to a church or [...]
Maternity Chic
by Regina Due With the risk of stating the obvious, I’ll start this article by saying that pregnancy changes the body and mind of a woman in an uncontrollable way. It leaves you wondering if you will ever be the same again. From someone who´s [...]
It-bags and It-status
Courtesy to www.newsbagshoe.com A woman’s relationship to her bag is almost the same as a man’s fixation on watches and cars. It is all related to status and self esteem. Some say it is about expressing identity and it certainly is when you really use [...]
This summer we can’t get enough of ….
Caftans and kimonos, a trend that doesn’t feel just bohemian and chic, but comfy as well. A trend that taste like summer and margaritas on the beach, feels like salty air and sand dunes. We seriously can’t get enough of it: embroidered caftans, Natural materials [...]
Colour Philosophy
Interview with one of the founders of What to WearPhotography Ruth Hofmann There’re many examples in fashion history of designer couples working together for their own successful brand, born from the mutual desire of two best friends to create their dream dress. What to Wear was [...]
Aethereal Fashion
Photo credits: aéthérée I was discussing yesterday with a friend how bitter –sweet it can feel to build and grow your business, how challenging sometimes everything might look and how small you might feel in the face of life. She told me that it’s time [...]
Fashion at its heart
Photo Credits: aéthérée - aetheree.ch If you are a fashionista, you most likely love magic and illusion. If you are a fashion designer I am sure you can easily find a job as a magician as well. For me the relation between fashion and magic [...]
The Beauty and the Stylist
Photography German Osorio Jiménez I get the question about styling and how we translate our stories on Mums in Heels into pictures, almost every week. Why do you dress someone a certain way? or How do you decide what suits a person? and What aligns [...]
Sartorial Crimes
Don’t get me started on the subject of high heels, I can talk for hours. For me they symbolize everything that jogging bottoms and white knit socks are not. That’s where their beauty lie. If I also add that heels are powerful I’ll sound like [...]
Mama is a fashionista
This is how this story begins I met Anna years ago, when we both had our first ones (our kids I mean, what else were you thinking)? Anna is Swedish and has two boys, she studied in London and then moved over here in Switzerland [...]
Frag Frau Freitag (The Agony Aunt)
There is no chance to miss that alabaster skin, accentuated with luscious red lips and red locks in the crowd of pretty women. Kafi Freitag fascinates with her unusual girlish vibrant charm and tangible self-containment. She is definitely not cold or unfriendly, but she is [...]