A brand video is another effective communication tool that will help you connect with your audience. And while only some may read the information on your website about what you do and how you do it, almost everyone who landed on your page would watch a video about your brand. Not that humans have become particularly lazy these days but simply because we are biologically hardwired to process visual communication, as opposed to other mediums. It is particularly effective because it appeals not just to how we consume information but how we feel when we do.
Clearly, every business needs to start making engaging brand videos in order to give their content a much-needed lift and to stay competitive. However, the Styled Brand Video has nothing to do with ads, vlogging or event videos.
A styled Brand Video includes content to showcase a brand, a cause and people, it is a form of a dynamic creative portrait of the brand or your work and it’s goal is informative, engaging and entertaining to your audience. It captures your audience attention to tell them who you are and what value you have for them.
So if you finally are ready for that step, we are here to help.
Every video production includes:
- Brand evaluation: We learn everything about your customer and your brand identity
- We create a storyboard
- We plan and write the script
- We film and direct
- We edit and add music
- We finish the product together with you
A good brand video will do three things:
- Humanize your brand
- Show your product in action
- Encourage customers to buy something