Iconic Brand Story
What is a brand story?
Your Brand story is much, much more than just a souped-up version of the “about us” section on your website or your life summed up in several education degrees, career titles and achievements.
Your brand story is your point for a meaningful connection with the people that matter most to its success. Your story shapes and defines your brand’s relationship with your customers, your team and your partners.
YOUR BRAND’S LIFE BEGINS AT STORY
Craft your Iconic Brand Story to connect and engage with your tribe, to improve trust and to build influence. Brand Story Telling is the new Black in Marketing.
Why you need a brand story?
On one side you need a brand story for yourself!
As a business owner, your brand story will empower you to be your best, most authentic self and will help you grasp your values, internalize and communicate your strengths while committing to excellence. Your story will help you reveal, own and live your brand DNA. It will re-enforce your brand ability to live creatively and genuinely and to fully realize its potential.
Second, you need a good story because storytelling is the most powerful tool to convey ideas. That’s a fact, proved by neuroscience. Stories that are highly engaging and contain key elements – including a climax and denouement — can elicit powerful empathic responses by triggering the release of Oxytocin. Often referred to as the “trust hormone”.
Another reason to have a story is that people have grown tired of being sold to while buying or consuming too much. Today we are presented with too many options, that overwhelm and lead to decision-making paralysis and unhappiness. Instead, storytelling gives meaning to products that are otherwise impersonal, it builds relationships and inspires people to make decisions beyond pure logical calculation.
“Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature.”,
says neuroeconomics pioneer Paul Zak.
Here is how we do Brand Storytelling
- We help you find your brand story, asking the right questions, connecting the dots of your life achievements, aspirations, values and your unique experience.
- We create your story together with you, using your brand and business keywords, developing an authentic brand voice and message to connect emotionally with your audience.
- We provide you with ideas on how to share and use your story online, strengthening your brand message.
- Our job is to help you gain clarity and a sense of purpose around your brand, to become empowered in communicating your essence, crafting your brand identity and shaping perceptions that will reflect all of that.