#HMBalmaination
Hashtag Balmain+H&M this coming autumn and suddenly everyone is talking about the new collaboration of the Swedish retail giant and the old French fashion house, a symbol of boldly feminine and opulent chic. So how did these two meet? “I want to talk to my generation: this is my main aim as a designer,” Balmain designer Olivier Rousteing said on Sunday night after announcing his H&M collaboration via selfie at the Billboard Awards. The results of this collaboration will be available only from the 5th of November in H&M stores around the world.
In the meantime here are a few images to charge your imagination.
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About the Author: Tsitaliya Mircheva
Tsitaliya is a writer and fashion journalist for more than 20 years. She founded Mums in Heels 10 years ago and keeps growing and evolving together with her community or fashionable mums and responsible consumers. Fashion and Wellness are her most favourite topics to write about.
