Categories: Beauty, Blog Highlights|

The future of skincare (if not the now)

By |Published On: June 6th, 2016|

by Claudia van Zanten

Wouldn’t it be amazing, if you could find out exactly how your skin is going to age? How it’s going to look like in ten, twenty, thirty years from now?

And even better, to be able to use a customized product based on your own DNA to help you fight your unique signs of ageing? It might sound like something from the future, but it is possible. And the best news: while it’s not cheap, you don’t have to be a celebrity millionaire to own a set of personalised skincare products.

With all the tons of anti-ageing products out there, it’s almost impossible to choose the best possible products for your skin. They all promise to help your skin stop ageing, to reduce wrinkles, to moisturize, to make you look ten years younger.

But, not everyone’s skin is the same. That’s why customized skincare could very well become a huge trend in the near future. In the long run, who knows, it might even replace skincare and over-the-counter-product-sales as we have known it for decennia.

DNA profile, lifestyle and living environment

One of the most interesting personalised skincare brands is Geneu. The London-based cosmetics firm, launched in 2014 by professor Christofer Toumazou and Duran Duran keyboardist Nick Rhodes, develops its serums according to your DNA profile, lifestyle and living environment. The costumer provides a DNA sample in the form of a cheek saliva swab. The company analyzes the DNA and factors in lifestyle characteristics and living environment to create two unique serums that contain the right ingredients and the appropriate concentration of active agents.

Other brands that use DNA testing to create personalized serums are Skinshift (USA) and Genoxage (Spain), among others. Then there are brands like Skin Inc (Japan) and Nu Skin (USA) that are sort of customized, but don’t work with DNA. They use online questionnaires to analyze your skin.

Prices

Prices vary widely. Skin Inc sells serums starting from around CHF 67, Skinshift also has serums for around CHF 75, while Nu Skin’s AgelocMe skincare system costs CHF 825 (three serums plus a day and night cream).

Genoxage costs around CHF 740, but that includes DNA analysis, analysis of lifestyle and environmental factors, personal consults, and four skincare products. You have to wait a few weeks for your results though. At Geneu, prices start at approximately CHF 370, including an DNA test and two tailor-made serums. Test results are available within 48 hours.

Food

Geneu is also planning to provide their customers with detailed information on which food and lifestyle products they should buy based on their DNA. This should be happening in the near future.

Science fiction is real!

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About the Author: Tsitaliya Mircheva

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Tsitaliya is a writer and fashion journalist for more than 20 years. She founded Mums in Heels 10 years ago and keeps growing and evolving together with her community or fashionable mums and responsible consumers. Fashion and Wellness are her most favourite topics to write about.