What Mums in Heels wear this spring: The Denim Edit
I don't really know mums who don't wear jeans. And not only they wear them out of comfort, but because they love jeans and because they look sexy in them. It's hard not to love jeans. Besides today jeans are made in more than 50 [...]
Styling tips for busy moms and how to create a chic, effortless, and MUM-FRIENDLY CAPSULE WARDROBE this winter
Every time my kids leave the house to spend time with their grandparents, uncles, and aunties in Bulgaria, I suddenly feel motivated to bring order to the whole house, trying to regain the sense of control I used to have before starting a family. Right [...]
Fall is upon us. Five transition outfit ideas for the Autumn season
Girls, ladies, moms – can you already smell the crisp sunburnt leaves and the sweet pumpkin chill in the air? It’s this time of year again, when the pumpkin spice lattes return with aplomb and the first roasted chestnut stalls appear on the streets… Aside [...]
Transforming Antique Kimono Fabrics into Unique Fashionable Pieces
Last week I had the pleasure to attend the Preview of Kazu Huggler latest Tan collection celebrating her 15 years anniversary into fashion design. Besides being an outstanding designer with a penchant for storytelling that connects the two worlds of East & West in a [...]
Emerging African Fashion and setting your own rules of dressing
Photography Manuela Manoliam It’s a hot day right in the middle of summer and I can almost feel the meditative state of people walking past me. I am heading for an ice cream at one of my favourite places on Europa Alee when I hear [...]
Summer dresses that make your heart sing
I just wanted to pop in here today and wish you all a great week, without any particular reason really! This year I’ve decided to spend all of July in the city, making small trips to my favourite destinations in and out of Switzerland. And [...]
Fashion and Story Telling, A sneak peak into African Fashion & Global Style
I’ve always been interested in the language of clothes, in the way women use fashion and style to express their personality and individuality. What’s curious to me is also how a piece of fabric comes to life, how fashion designers translate local culture and tradition [...]
Cucumber Clothing: What hot women wear to keep cool at night, dealing with hot flashes, night sweats and the discomforts of being a new mum
In a bid to show you all that having a clear brand story and a clear vision is not only important but also a way to success, let`s see it live in action through our interview with the founders of Cucumber Clothing, Eileen and Nancy. [...]
High Heels and Grl Pwr, Interview with Lucy Choi of Lucy Choi London
Whether you believe in astrology or not, you have to admit that sometimes the stars really do seem to align in a very particular way. When people say they met “by pure chance” I always smile. See, I don’t believe in “pure chance”. Anyway, whatever [...]
From Winter to Spring, what to wear in 2018 to look stylish and chic
I have put together my favourite winter looks in this video, plus a few pieces that will stay for next spring, like this plastic fantastic Mo&Co trench and the Tommy Hilfiger leggings, plus my favourite reborn brand Fila.
Arket- H&M’s New Concept Store
by Farah Al-Hoyidy Arket- the new concept store from the H&M group has launched and people are loving it. Considered to be the modern-day market place of the 21st century, and a whole new shopping experience. It all comes down to its name which translates [...]
The Clutch: The Ultimate Timeless Style Accessory & Every Fashionista’s Best Friend
by Farah Al Hoyidy Whether its spring, summer or winter handbags are always an essentialpiece to each woman’s wardrobe, and needless to say one of the first things most people would notice. Women look at their bags today as an essential investment and a token [...]